DiscoverMarkets OutlookHow Fight.ID & UFC Are Bringing 700 Million Fans On-Chain | Markets Outlook
How Fight.ID & UFC Are Bringing 700 Million Fans On-Chain | Markets Outlook

How Fight.ID & UFC Are Bringing 700 Million Fans On-Chain | Markets Outlook

Update: 2025-11-11
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Inside Fight.ID and the UFC's partnership with Fight.ID Co-Founder James Zhang.


In today's Markets Outlook, Fight.ID Co-Founder James Zhang joins CoinDesk's Jennifer Sanasie to discuss Fight.ID's unique partnership with the UFC. Plus, he shares how they plan to convert millions of combat sports spectators into stakeholders through digital collectibles, event participation, and a dedicated fan identity system.


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This episode was hosted by Jennifer Sanasie.

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How Fight.ID & UFC Are Bringing 700 Million Fans On-Chain | Markets Outlook

How Fight.ID & UFC Are Bringing 700 Million Fans On-Chain | Markets Outlook

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